Cookie policy
Last updated 4 August 2026
The short version
Analytics cookies are switched off until you accept them. If you decline, or simply ignore the banner, none of the analytics services below are loaded at all — the scripts are never added to the page, so there is nothing to opt out of afterwards.
One essential cookie is set regardless, and only because it stores your answer. Without it the banner would ask again on every page.
Cookies used on this site
| Cookie | Set by | What it does | Lasts | Type |
|---|---|---|---|---|
neometa-consent-v1 | Neometa | Remembers whether you accepted or declined analytics cookies, so the banner does not reappear on every page. | Until you clear site data | Essential |
_ga, _ga_* | Google Analytics | Distinguishes one visitor from another so we can count visits and see which pages and search terms bring people here. | Up to 2 years | Analytics |
_clck, _clsk | Microsoft Clarity | Links a session together so we can review how pages were used, including scrolling, clicks and mouse movement. | Up to 1 year | Analytics |
ahrefs_analytics_* | Ahrefs | Counts visits and records which page a visitor arrived on and where they came from. | Up to 1 year | Analytics |
A note on session recording
Microsoft Clarity does more than count visits: it reconstructs how a page was used, including mouse movement, scrolling and clicks. It is configured to mask text input, but we would rather say plainly what it does than describe it as ordinary analytics. It only loads if you accept.
Changing your mind
Clearing this site’s cookies and site data in your browser removes the stored preference and brings the banner back, letting you choose again. Declining after previously accepting stops any further collection, though data already gathered stays with the provider until it expires under the retention periods above.
You can also block cookies entirely in your browser settings. The site works normally either way — nothing here depends on analytics.
Questions
Email info@neometa.uk, or read the privacy policy for the wider picture of how we handle personal data.