Osteopaths, physiotherapists and private clinics
neometa provides SEO for osteopaths, physiotherapists and private clinics across the UK from £495 a month, with no VAT added on top. The work is a page for each treatment patients search by name, a page for each clinic location, and the Google Business Profile that decides who gets rung. Treatment terms typically move in three to six months.
I’ll reply within one working day with the three changes I would make first.
neometa builds or rebuilds the site, then runs the treatment pages, location pages, Google Business Profile and ongoing search work that decide whether a patient two streets away finds you or the practice down the road.
Bodyfunction Clinic
Islington osteopathy clinic
01 / 07
The usual problems
Clinic sites tend to fail in the same five places. None of them is a design problem, which is why a redesign on its own so often changes nothing.
02 / 07
Website design and patient trust
That is a higher-trust decision than most purchases a website has to support, and it is decided by specifics: who will treat them, what qualifications that person holds, what the first appointment involves, what it costs, and what happens if it does not help.
Practitioner photographs, registration numbers, real fees and a plainly written first-appointment page do more for conversion than any amount of visual polish. Clinical claims are written from what your practitioners tell us and signed off by you.
Treatment and location pages
03 / 07
Local SEO and Google Business Profile
Most appointment-intent searches for a clinic resolve in the local pack rather than the blue links, and the local pack is decided by the Google Business Profile, the location page behind it, citation consistency and review activity.
Lind Street Osteopathy is in the top three for its main service searches and takes more than half the clicks on one of them. That is what local search work looks like when it is aimed at commercial terms rather than traffic.
What the local work covers
04 / 07
Clinic work
A London practice with no link authority, a seaside town where the searches are few and worth a lot, and a rural catchment starting from nothing.
Osteopathy clinic
Top 3Page 1
for the searches that book appointments
Top three for its main service searches, taking more than half the clicks on one of them.
Osteopathy clinic
2.4× Clicks22 → 52
organic clicks per month
More than doubled from a standing start, in a catchment where local searches carry high appointment intent.
Osteopathy and physio clinic
163 Top 3s163
keywords in Google's top three
Outranking national health directories for the exact symptom questions patients search before booking. Cited by Google's AI Overviews across 159 keywords.
Also built
Body Restore, an osteopathy suite at London Bridge. Website work only: no search figures are published for it, so none are claimed here.
Figures from Google Search Console and Ahrefs, covering the periods stated. Search performance is compound; past results do not guarantee identical future timelines, and none of these figures is a claim about booked appointments.
05 / 07
Monthly plans
Local
£495
per month, whether we build the site or work on yours
A single-site clinic and the local searches around it: Google Business Profile, review flow, location page and on-page work. Where you need a website, a five-page build with hosting, SSL and maintenance sits inside the plan with no upfront fee.
How the included build worksGrowth
£995
per month, or £895 on the website you already have
For clinics with several treatments or locations, each needing its own page. Adds monthly content, technical SEO and competitor tracking on top of everything in Local. Where we build the site it runs to ten pages; where you keep yours, the build cost comes off the monthly figure.
Compare the plans06 / 07
What happens after you get in touch
Nothing here needs a finished brief, a marketing plan, or a decision about which service you want.
Whether you have an existing clinic website or you are opening a new practice. Simon reviews your treatment area and local patient demand.
Within one working day, in plain English, with an honest view on whether that needs a rebuild, a monthly plan, or a smaller piece of work.
Where a rebuild is right it is usually live within a few weeks. Where it is not, the technical and page work starts on the site you have.
Profile, location page, treatment pages, content and reviews, with a monthly report you can read in five minutes and rank tracking by term rather than by average.
07 / 07
The questions practitioners actually ask
A page for each treatment patients search by name, a page for each clinic location, and a Google Business Profile that matches both. For a single-site practice the profile, the location page and the review flow usually do more for booked appointments than anything else.
The common mistake is a page per treatment regardless of whether anyone searches for it. Four thin treatment pages compete with each other and rank for nothing. Two strong ones routinely outperform them.
Local is £495 a month and suits a single-site clinic and the searches around it. Growth is £995 a month where each treatment and location needs its own page. If you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term. No VAT is added to any of those.
Set against an average course of treatment rather than a single appointment, the sum is usually straightforward. A patient who books a six-session rehabilitation programme is worth several months of the plan on their own.
The ones patients search for by name and you can say something specific about. Sports massage, dry needling, shockwave therapy, sports injury rehabilitation and pregnancy-related pain are all searched directly and are usually under-served locally.
Symptom pages are the other half, and they are the half most clinics skip. People search what hurts long before they search for a practitioner, and the clinic that answered the symptom question is the one remembered when they decide to book.
Less than most clinic websites assume. The CAP Code holds health claims to a high evidential standard, and the General Osteopathic Council and the Chartered Society of Physiotherapy both set expectations about how practitioners advertise. Claiming to treat a named condition without robust evidence is the usual breach.
This is a constraint worth welcoming, because it rules out the copy that was never going to convert anyway. Describing what the appointment involves, who it suits and what the patient should expect is both compliant and considerably more persuasive than a claim.
For local appointment searches, usually yes, and it is the fastest part to move. Categories, services, opening hours, real photographs of the clinic and a steady flow of reviews decide which three practices appear with a map beside them.
Proximity is part of that calculation and cannot be changed, which is why a second clinic location needs a page of its own rather than a line on the contact page.
Technical fixes and Google Business Profile work can move within weeks. Treatment and location terms more commonly take three to six months.
Anyone promising booked appointments in week two is guessing. Targets are reviewed at eight weeks so a term that is not responding gets a change of approach early.
Osteopathy and physiotherapy SEO questions
On the monthly plans there is no build fee: the website, hosting, SSL and maintenance sit inside the plan. Local is £495 a month and suits a single-site clinic and the local searches around it. Growth is £995 a month where each treatment and location needs its own page. The 12-month minimum term is what funds the build, and the website becomes 100% yours at month 12. A standalone WordPress build without a monthly plan starts at £2,500.
Yes, and keeping it does not put you on a different plan. You pick the same Local or Growth scope and the price drops by what the build would have cost: Local stays £495 a month and Growth is £895 rather than £995, on a six-month minimum term that then rolls monthly on 30 days' notice. The work covers the technical side, treatment and location pages, content and local search on the site you already own. The scope is agreed before anything begins.
Yes, where that is the right lever. For most single-site clinics the profile, the location page and the review flow do more for booked appointments than anything else in the plan. The profile remains yours: neometa works inside your account rather than creating a new one.
Only where patients search for that treatment by name and the page can say something specific about how you deliver it. Four thin treatment pages compete with each other and rank for nothing. Two strong ones usually outperform them.
Technical fixes and Google Business Profile work can move within weeks. Ranking movement on treatment and location terms more commonly takes three to six months. Anyone promising booked appointments in week two is guessing.
Yes. Current clinic clients run from Islington to Ryde on the Isle of Wight and Silverstone in Northamptonshire. Local SEO is about the profile, the pages and the citations, not about how near the agency happens to be.
No, and neometa does not write clinical claims. Anything describing a treatment or an outcome is written from what your practitioners tell us and signed off by you before it goes live. Advertising rules for healthcare are stricter than for most sectors, and getting that wrong is your risk rather than ours.
Start the conversation
Whether you have an existing clinic website or you’re opening a new practice from scratch. Tell me what you need, and I’ll reply within one working day with a clear plan, three priorities, and transparent pricing.
Simon reviews every enquiry himself and replies within one working day. No finished brief required.