Osteopaths, physiotherapists and private clinics
neometa provides SEO for osteopaths, physiotherapists and private clinics across the UK from £495 a month, with no VAT added on top. The work is a page for each treatment patients search by name, a page for each clinic location, and the Google Business Profile that decides who gets rung. Treatment terms typically move in three to six months.
neometa builds or rebuilds the site, then runs the treatment pages, location pages, Google Business Profile and ongoing search work that decide whether a patient two streets away finds you or the practice down the road.
I’ll reply within one working day with the three changes I would make first.
The usual problems
Clinic sites tend to fail in the same five places. None of them is a design problem, which is why a redesign on its own so often changes nothing.
The website looks like a brochure, not a practice
Stock photography, no practitioners' faces, no fees, and no sense of what a first appointment actually involves. A patient choosing between three local clinics is looking for reasons to trust one of them, and a generic site gives them none.
Treatments are buried in a single page
One 'Our Treatments' page listing eight things means no page can rank for any of them. The searches are specific: 'sports massage', 'sciatica treatment', the town name attached. They need pages that answer them specifically.
No location page worth ranking
Either there is no page for the town the practice serves, or there is one with a map embed and forty words on it. That page is what the local pack and the 'osteopath near me' searches land on.
The Google Business Profile is doing nothing
Half-filled categories, no services listed, no recent photos, and reviews nobody has replied to. For a single-site clinic this is usually the fastest-moving thing in the whole plan.
Booking takes three clicks and a phone call
Patients who found you at 10pm cannot ring the front desk. If the booking route is not obvious from the treatment page, the search work is filling a bucket with a hole in it.
Website design and patient trust
That is a higher-trust decision than most purchases a website has to support, and it is decided by specifics: who will treat them, what qualifications that person holds, what the first appointment involves, what it costs, and what happens if it does not help.
Practitioner photographs, registration numbers, real fees and a plainly written first-appointment page do more for conversion than any amount of visual polish. Clinical claims are written from what your practitioners tell us and signed off by you.
Treatment and location pages
Treatment pages
One per treatment patients search for by name, covering what it treats, what a session involves, who delivers it and what it costs.
Location pages
The town or borough page that the local pack and 'near me' searches land on. Parking, transport, opening hours and practitioner bios.
Online booking integration
Seamless connection to Jane App, Cliniko, Fresha or WriteUpp so patients can book 24/7 directly from any treatment page.
Fees & insurance
Published transparently. Clear guidance for self-pay and private insurance (Bupa, AXA, Aviva) that removes hesitation.
Internal linking
Symptom and recovery guides pointing directly into relevant treatment pages and the online appointment calendar.
Local SEO and Google Business Profile
Most appointment-intent searches for a clinic resolve in the local pack rather than the blue links, and the local pack is decided by the Google Business Profile, the location page behind it, citation consistency and review activity.
Lind Street Osteopathy holds position 2.8 for ‘ryde osteopath’ at a 20.6% click-through rate on a Domain Rating of 2.6. That is what local search work looks like when it is aimed at commercial terms rather than traffic.
Local SEO for service businessesWhat the local work covers
Clinic work
A London practice with no link authority, a seaside town where the searches are few and worth a lot, and a rural catchment starting from nothing.
Ryde, Isle of Wight
More than doubled monthly search traffic (+115%). 'Ryde osteopath' sits at position 2.8 with a 20.6% click-through rate, capturing patients ahead of local directories.
Silverstone, Northamptonshire
Grew organic search traffic 2.3× from a standing start in a targeted catchment area where local searches carry high appointment intent.
Islington, London
Outranking national health directories for the exact symptom questions patients search before booking. Cited by Google's AI Overviews across 365 keywords.
Also built
Body Restore, an osteopathy suite at London Bridge. Website work only: no search figures are published for it, so none are claimed here.
Figures from Google Search Console and Ahrefs, covering the periods stated. Search performance is compound; past results do not guarantee identical future timelines, and none of these figures is a claim about booked appointments.
Monthly plans
Local
£495
per month, whether we build the site or work on yours
A single-site clinic and the local searches around it: Google Business Profile, review flow, location page and on-page work. Where you need a website, a five-page build with hosting, SSL and maintenance sits inside the plan with no upfront fee.
How the included build worksGrowth
£995
per month, or £895 on the website you already have
For clinics with several treatments or locations, each needing its own page. Adds monthly content, technical SEO and competitor tracking on top of everything in Local. Where we build the site it runs to ten pages; where you keep yours, the build cost comes off the monthly figure.
Compare the plansHow it runs
Nothing here needs a finished brief, a marketing plan, or a decision about which service you want.
Whether you have an existing clinic website or you are opening a new practice. Simon reviews your treatment area and local patient demand.
Within one working day, in plain English, with an honest view on whether that needs a rebuild, a monthly plan, or a smaller piece of work.
Where a rebuild is right it is usually live within a few weeks. Where it is not, the technical and page work starts on the site you have.
Profile, location page, treatment pages, content and reviews, with a monthly report you can read in five minutes and rank tracking by term rather than by average.
The questions practitioners actually ask
A page for each treatment patients search by name, a page for each clinic location, and a Google Business Profile that matches both. For a single-site practice the profile, the location page and the review flow usually do more for booked appointments than anything else.
The common mistake is a page per treatment regardless of whether anyone searches for it. Four thin treatment pages compete with each other and rank for nothing. Two strong ones routinely outperform them.
Local is £495 a month and suits a single-site clinic and the searches around it. Growth is £995 a month where each treatment and location needs its own page. If you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term. No VAT is added to any of those.
Set against an average course of treatment rather than a single appointment, the sum is usually straightforward. A patient who books a six-session rehabilitation programme is worth several months of the plan on their own.
The ones patients search for by name and you can say something specific about. Sports massage, dry needling, shockwave therapy, sports injury rehabilitation and pregnancy-related pain are all searched directly and are usually under-served locally.
Symptom pages are the other half, and they are the half most clinics skip. People search what hurts long before they search for a practitioner, and the clinic that answered the symptom question is the one remembered when they decide to book.
Less than most clinic websites assume. The CAP Code holds health claims to a high evidential standard, and the General Osteopathic Council and the Chartered Society of Physiotherapy both set expectations about how practitioners advertise. Claiming to treat a named condition without robust evidence is the usual breach.
This is a constraint worth welcoming, because it rules out the copy that was never going to convert anyway. Describing what the appointment involves, who it suits and what the patient should expect is both compliant and considerably more persuasive than a claim.
For local appointment searches, usually yes, and it is the fastest part to move. Categories, services, opening hours, real photographs of the clinic and a steady flow of reviews decide which three practices appear with a map beside them.
Proximity is part of that calculation and cannot be changed, which is why a second clinic location needs a page of its own rather than a line on the contact page.
Technical fixes and Google Business Profile work can move within weeks. Treatment and location terms more commonly take three to six months.
Anyone promising booked appointments in week two is guessing. Targets are reviewed at eight weeks so a term that is not responding gets a change of approach early.
Osteopathy and physiotherapy SEO questions
Start the conversation
Whether you have an existing clinic website or you’re opening a new practice from scratch. Tell me what you need, and I’ll reply within one working day with a clear plan, three priorities, and transparent pricing.
Simon reviews every enquiry himself and replies within one working day. No finished brief required.
