Bodyfunction Clinic
Website, SEO and patient acquisition for a single-location Islington clinic
An Islington osteopathy and physiotherapy practice working from one location with five treatment rooms, competing for patients against larger local hospitals and franchises.
How the channel performed
What happened in search
Search is one channel into the practice, and this is how it performed. The website has very little backlink authority, so the structure, technical foundations and clinical content are doing work normally associated with much larger publishers. Note what this traffic is: overwhelmingly informational health content rather than local booking searches — the Islington location page itself took 73 clicks between April and July 2026.
- 201Keywords in Google's top three
- 365Searches citing it in AI Overviews
- 3,272Monthly organic visits
- DR 9Ahrefs domain rating
Ahrefs and Search Console, 17 August 2026
| Google query | Position | Context |
|---|---|---|
| What to wear to an osteopath appointment | 2.3 | High-intent appointment query |
| Can neck pain be a sign of something serious | 5.2 | 2,553 impressions |
| Is back pain a sign of pregnancy | 8.0 | 5,120 impressions |
| Lower back pain early pregnancy | 8.6 | 3,503 impressions |
What needed changing
What we did
What the project covered
- Website rebuild
- Patient journey
- Local SEO
- Technical SEO
- Treatment and location pages
- Supporting content
- Booking integration
The site
The team simplified our patient acquisition. We now dominate local search positions in Islington, and our booking funnel operates seamlessly with our internal clinic scheduling system.
Your next project
Have a similar problem?
Send Simon the website you have now, or tell him you are starting without one. He’ll reply within one working day with the three changes he would address first — a build, focused search work, or neither.