Case Study
Teens in AI
First or second for every commercial teen AI course search
A global platform with CRM-connected sign-up flows, campaign landing pages and an SEO programme that now ranks first across the commercial teen AI course cluster.
- Organic clicks, June to August 2026
- 8,634
- Search impressions over the same three months
- 197,373
- Ahrefs domain rating
- DR 41
- Referring domains
- 838
How the channel performed
Position 1 or 2 across the category head terms
These are the terms the category is known by, not the ones someone types with a credit card out. They are worth holding because they are how a parent or a teacher arrives when they do not yet know which programme they want, and Teens in AI is the first result for most of them.
Ahrefs, United States, 22 September 2026
| Google query | Position | Context |
|---|---|---|
| ai teen | 2 | 800 searches a month |
| ai teens | 1 | 500 searches a month |
| teen ai | 1 | 250 searches a month |
| ai teenager | 1 | 200 searches a month |
| ai for teens | 1 | 150 searches a month |
What needed changing
Teens in AI runs youth AI-literacy programmes and recruitment campaigns across a global, multi-lingual audience. They needed a website that could collect sign-ups from paid social campaigns, route enquiries into a CRM with proper follow-up, and give teachers a structured way to assess their own AI readiness. Their existing setup supported none of this.
What we did
We built the website and the systems behind it, then used ongoing SEO and analytics to grow organic demand. Over the twelve months to August 2026 monthly organic clicks went from 1,422 to 2,718 and the site’s average position in Google went from 22.7 to 10.7, which is the move from the third page to the first. Teens in AI now holds position 1 or 2 for the head terms in its category, listed below. Click-through rate improved from 3.74% in June 2026 to 4.96% in July without higher rankings, which is roughly a third more clicks from the same visibility.
What the project covered
- Website design and build
- Submission and newsletter forms
- CRM and automation workflows
- Facebook ads landing pages
- Teacher self-assessment tool (HubSpot)
- Ongoing SEO and analytics
Built with
The site
teensinai.com
“His work on revamping our website has been a breath of fresh air, and his collaborative approach makes the whole process a breeze.”
Founder, Teens in AI
Your next project
Have a similar problem?
Send Simon the website you have now, or tell him you are starting without one. He’ll reply within one working day with the three changes he would address first: a build, focused search work, or neither.