Back to the workCase Study
Teens in AI
First or second for every commercial teen AI course search
A global platform with CRM-connected sign-up flows, campaign landing pages and an SEO programme that now ranks first across the commercial teen AI course cluster.
9,238
Organic clicks in 90 days
204,888
Search impressions in 90 days
DR 41
Ahrefs domain rating
838
Referring domains
How the channel performed
Position 1–2 across the commercial course cluster
These are not broad awareness terms. They are the searches made by teenagers, parents, and educators actively looking for an AI course.
Current search-position snapshot
| Google query | Position | Context |
|---|---|---|
| AI courses for teens | 1.4 | Core commercial course term |
| AI courses for teenagers | 2.0 | Close commercial variant |
| AI courses for 13 year olds | 1.9 | Age-specific course demand |
| AI courses for 16 year olds | 1.4 | Age-specific course demand |
| AI education for teens | 1.0 | Education-focused category term |
What needed changing
Teens in AI runs youth AI-literacy programmes and recruitment campaigns across a global, multi-lingual audience. They needed a website that could collect sign-ups from paid social campaigns, route enquiries into a CRM with proper follow-up, and give teachers a structured way to assess their own AI readiness. Their existing setup supported none of this.
What we did
We built the website and the systems behind it, then used ongoing SEO and analytics to grow organic demand. Teens in AI now ranks in positions 1–2 for the core commercial cluster, including ‘AI courses for teens’, ‘AI courses for teenagers’ and age-specific course searches. Site-wide click-through rate improved from 3.74% to 5.02% month on month without higher rankings. That is roughly a third more clicks from the same visibility.
What the project covered
- Website design and build
- Submission and newsletter forms
- CRM and automation workflows
- Facebook ads landing pages
- Teacher self-assessment tool (HubSpot)
- Ongoing SEO and analytics
Built with
Custom website buildHubSpot CRMForm and newsletter automationFacebook ads landing pagesCustom self-assessment toolSEO and analytics
The site
teensinai.com
“
neometa built our website and the systems that sit behind it: the sign-up flows, the automations, the landing pages for our campaigns, and a self-assessment tool for teachers. It all just works, and it lets us focus on reaching young people rather than wrestling with technology.
Elena Sinel
Founder, Teens in AI
Your next project
Have a similar problem?
Send Simon the website you have now, or tell him you are starting without one. He’ll reply within one working day with the three changes he would address first — a build, focused search work, or neither.