Clinics, osteopaths and private practices
Neometa builds or rebuilds the site, then runs the treatment pages, location pages, Google Business Profile and ongoing search work that decide whether a patient two streets away finds you or the practice down the road.
I’ll reply within one working day with the three changes I would make first.
The usual problems
Clinic sites tend to fail in the same five places. None of them is a design problem, which is why a redesign on its own so often changes nothing.
The website looks like a brochure, not a practice
Stock photography, no practitioners' faces, no fees, and no sense of what a first appointment actually involves. A patient choosing between three local clinics is looking for reasons to trust one of them, and a generic site gives them none.
Treatments are buried in a single page
One 'Our Treatments' page listing eight things means no page can rank for any of them. The searches are specific — 'sports massage', 'sciatica treatment', the town name attached — and they need pages that answer them specifically.
No location page worth ranking
Either there is no page for the town the practice serves, or there is one with a map embed and forty words on it. That page is what the local pack and the 'osteopath near me' searches land on.
The Google Business Profile is doing nothing
Half-filled categories, no services listed, no recent photos, and reviews nobody has replied to. For a single-site clinic this is usually the fastest-moving thing in the whole plan.
Booking takes three clicks and a phone call
Patients who found you at 10pm cannot ring the front desk. If the booking route is not obvious from the treatment page, the search work is filling a bucket with a hole in it.
Website design and patient trust
That is a higher-trust decision than most purchases a website has to support, and it is decided by specifics: who will treat them, what qualifications that person holds, what the first appointment involves, what it costs, and what happens if it does not help.
Practitioner photographs, registration numbers, real fees and a plainly written first-appointment page do more for conversion than any amount of visual polish. Clinical claims are written from what your practitioners tell us and signed off by you.
Treatment and location pages
Treatment pages
One per treatment patients search for by name, covering what it treats, what a session involves, who delivers it and what it costs.
Location pages
The town or borough page that the local pack and 'near me' searches land on. Parking, transport, opening hours and the practitioners who work there.
First appointment
The page that removes the reason to hesitate. What to wear, how long it takes, what happens afterwards.
Fees
Published. A clinic that hides its prices loses the patients who were going to book and keeps the ones who were going to haggle.
Internal linking
Symptom content pointing into treatment pages, treatment pages pointing into the location page and the booking route.
Local SEO and Google Business Profile
Most appointment-intent searches for a clinic resolve in the local pack rather than the blue links, and the local pack is decided by the Google Business Profile, the location page behind it, citation consistency and review activity.
Lind Street Osteopathy holds position 2.8 for ‘ryde osteopath’ at a 20.6% click-through rate on a Domain Rating of 2.6. That is what local search work looks like when it is aimed at commercial terms rather than traffic.
Local SEO for service businessesWhat the local work covers
Clinic work
A London practice with no link authority, a seaside town where the searches are few and worth a lot, and a rural catchment starting from nothing.
Ryde, Isle of Wight
Between April and June 2026, from a Domain Rating of 2.6. 'Ryde osteopath' sits at position 2.8 with a 20.6% click-through rate, and 'sports massage ryde' at 5.1 with 21.4%.
Silverstone, Northamptonshire
Between January and July 2026, from a standing start. A single-site practice competing in a rural catchment where the searches are low-volume and high-intent.
Islington, London
From a Domain Rating of 9, on content built around the questions patients ask before they search for a clinic. Cited by Google's AI Overviews across 365 keywords.
Also built
Body Restore — an osteopathy suite at London Bridge. Website work only: no search figures are published for it, so none are claimed here.
Figures from Google Search Console and Ahrefs, covering the periods stated. Search performance is compound; past results do not guarantee identical future timelines, and none of these figures is a claim about booked appointments.
Monthly plans
Starter
£495
per month, website included
A five-page clinic site with hosting, SSL and maintenance, plus local search work for one location. The build has no upfront fee; the 12-month term funds it, and the site is yours at month 12.
How the included build worksGrowth
£995
per month, website included
Up to ten pages, so each treatment and each location can have its own. Adds monthly content, technical SEO and competitor tracking on top of everything in Starter.
Compare the plansSEO on your existing site
From £895
per month, no rebuild
For clinics with a site worth keeping. Technical work, treatment and location pages, content and local search applied to what you already own. Six-month minimum term, then rolling monthly. Scope agreed before work begins.
WordPress SEO servicesHow it runs
Nothing here needs a finished brief, a marketing plan, or a decision about which service you want.
Or say you have not got one yet. Simon looks at the site, the Google Business Profile and what the local search market actually looks like for your treatments.
Within one working day, in plain English, with an honest view on whether that needs a rebuild, a monthly plan, or a smaller piece of work.
Where a rebuild is right it is usually live within a few weeks. Where it is not, the technical and page work starts on the site you have.
Profile, location page, treatment pages, content and reviews, with a monthly report you can read in five minutes and rank tracking by term rather than by average.
Clinic questions
Send your site
Tell me what is not working — the enquiries, the local rankings, the site itself, or not having one yet. I’ll reply within one working day with the three changes I would address first.
Simon reviews every enquiry himself and replies within one working day. No finished brief required.
