South House

South House runs short and mid-term coastal homes across Brighton, Hove and Worthing. Founder Matthew Baker's brief asked for one site serving two audiences with almost nothing in common: guests choosing somewhere to stay, and owners choosing who runs their property. For the guest side it set three objectives — discover and book the homes, build trust quickly, drive direct bookings. That third one is the commercial problem. Every booking taken through a major platform costs commission and hands the guest relationship to the platform, and a direct channel only earns the click if it can answer what the platforms answer instantly: is this home free on my dates, and what does it cost?

We built the brand, wrote the copy for both audiences and built the site. What turns it from a brochure into a booking channel is the link to Guesty, the system South House already runs its calendar on. A guest picks their dates on the home page and sees real availability and real nightly prices across all seven homes, then carries straight on into booking, without being sent to Airbnb to find out. That link only ever reads the calendar. It cannot take a booking, change one or cancel one, so the website can never be the reason a reservation goes wrong. The owner side of the site is built around Matthew's own line, which now opens the management page: most homes do not have a management problem, they have a revenue strategy problem. It went live on 28 July 2026, seven weeks after the brief, and is still too new to claim search results, so this is a case study about what was built rather than what it has ranked for.