SEO for tradespeople
neometa provides SEO for UK tradespeople from £495 a month, with no VAT added on top. Carpenters, joiners, plasterers, tilers, decorators, landscapers and groundworkers. The work is the same four pages in almost every trade: a page per job type, a page per town, the Google Business Profile, and the photographs of finished work that turn a visit into an enquiry. Where you need a new website, the build is included in the £495 plan.
Whether people search for it as SEO for tradesmen or SEO for tradespeople, the problem underneath is the same in every trade we have looked at: one page called Services, one town, and a website that ranks for the company name and nothing a customer would ever type.
Worth doing when
Electricians, plumbers, roofers and builders have their own pages here, linked at the bottom.
01 / 04
Four pages win work in almost every trade
We have looked at this across enough trades to see the shape repeat. The wording changes (a plasterer's searches are not a landscaper's) but the four groups do not, and neither does the mistake. One Services page listing everything is asked to rank for all of it and ranks for none of it.
The useful exercise is to write down the four things you most want more of, then check whether each one has a page with that exact phrase as its heading. Most trade websites fail that test on all four.
The job, named
The single highest-return page you can build, and the one almost nobody has. The heading has to match the phrase, which sounds obvious and is the thing most trade sites get wrong.
The cost question
Read weeks before anyone rings. Trades dismiss it as tyre-kickers; it is where the shortlist is formed. Answer it with real ranges and you are remembered when the enquiry happens.
Near me
Won in the map pack, on the Google Business Profile, reviews and proximity. The website supports it without winning it, which is why the profile comes first in the work below.
Commercial
Low volume, large contracts, weak competition. Consistently the most under-built page across every trade, because keyword tools make it look not worth doing.
02 / 04
What the monthly work actually is
Identical in every trade, and worth doing in this order regardless of which one you are in.
Search Console and the live results for your towns and your job types. It is common to find one page already close to the first page for something valuable, which is a fortnight of work, not a project.
Categories, services, service area, photographs of your own finished work, posts and questions. Free, fast, and for the near-me searches it matters more than the website does.
One page for each thing you want more of, with the heading matching the phrase people type, a real price range, and photographs of that specific work.
A page that explains what the job costs and what moves the number. It is read months before the enquiry and it is the reason you get asked to quote instead of someone cheaper.
Genuinely different pages for the areas you actually work in, a few at a time. Twenty thin pages with the town name swapped is a well-known way to get a site treated as low quality.
03 / 04
£495 a month, whichever trade you are in.
Local is £495 a month: one area, the searches around it, the Business Profile and the site work. Growth is £995 a month where you want more job types, more towns or the harder terms. If you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term instead of 12. Prices are the full amount payable; no VAT is added on top.
Work out what one extra job a month is worth to you and compare it against £495, because that is the real test. For a decorator that is a close call worth thinking about; for a landscaper doing full garden builds it is not close at all. Do that sum before the call and it will be a much shorter conversation. Full pricing.
04 / 04
The same four things in almost every trade. A page for each job type you want more of, a page for each town you cover, a Google Business Profile that agrees with both, and photographs of finished work used properly rather than left in a phone.
Trade websites nearly all share one fault: a single Services page listing everything the business does. It is asked to rank for six different searches and wins none of them, because the person searching for a fitted wardrobe and the person searching for a kitchen fit are not looking for the same page.
On Local the website is part of the £495 a month: a mobile-responsive WordPress site of around five pages, with hosting, SSL and maintenance included and no build fee. Growth builds up to ten pages for £995 a month, and a standalone website without the SEO plan starts at £2,500. Where we build the site the minimum term is 12 months, and the site is yours at month 12.
The builder matters less than what the site is built around. A tradesperson's website wins work when it has a page per job type, a page per town and photographs of finished work, and any platform can hold those. Ours are built on WordPress because you can keep and move the site, and the build sits inside the monthly SEO plan.
£495 a month for one town and the searches around it, £995 a month for more job types, more towns or the harder terms, and £895 a month on a six-month minimum term if you already have a site worth keeping. Those are the full amounts payable, with no VAT added.
The honest comparison is against your current cost per won job on the lead platforms, not against another agency's headline fee. A lead you paid for and then lost to two other quotes still cost you money.
Carpenters and joiners, plasterers, tilers, decorators, landscapers and groundworkers are the ones this page is written for. It works best where the job is specific enough to be searched for by name and large enough to be worth planning: a fitted wardrobe, a resin driveway, a full replaster.
It works least well where the work is genuinely commoditised and decided purely on price. If that describes your week, the honest answer is that a better website will not fix it, and we will say so.
More than almost anything else on the page, and they are the asset every trade already has and almost nobody uses. Project galleries as their own pages, before and after, with the town named, give Google more ways to find you and give the customer the evidence they came for.
Stock imagery does the opposite. A visitor who has seen the same photograph on three other websites has learned something about all three.
The Google Business Profile and the nearby, urgent searches can move within a month. The job-type pages take three to six months, and a new town usually takes longer than the first one did.
Targets are reviewed at eight weeks so a term that is not responding gets a change of approach rather than another year of the same work.
Background reading
Other trades
SEO for Tradespeople questions
Almost certainly. The four search groups above hold across every trade we have looked at. The wording changes and the values change, but the structure does not. If your trade genuinely does not fit the pattern we will tell you on the first call, not after you have paid for three months.
People search for both, and more search for the first. We use tradespeople because roughly one in eight people working in UK construction trades is not a man and there is no good reason to write them out of a page addressed to them. The work is identical either way.
Google Business Profile changes and on-page fixes can show inside a few weeks. Ranking movement on the job-type and cost pages more commonly takes three to six months. In our own client data the clearest position improvements landed between three and six months in, and continued from there.
Sometimes not, and it depends entirely on job value. If your average job is £200 you need two and a half extra jobs a month just to break even, which is a lot to ask of any marketing. If your average job is £2,000 the sum is very different. Do that calculation first, because it decides the answer before either of us spends time on it.
They do different jobs. A lead platform gives you enquiries from day one and charges per lead, sold in competition with everyone else who bought it. SEO costs the same every month regardless of volume, takes months to build, and the visibility belongs to you. The sensible route is reducing dependence on paid leads gradually, not switching them off and hoping.
Local is £495 a month and covers one area and the searches around it. Growth is £995 a month where you want more job types, more towns or more competitive terms. Where you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term rather than 12. Prices are the full amount payable; no VAT is added on top.
The trades we currently work in are landscaping, appliance repair, joinery and modular cabins, so unless you are in one of those, not yet. The four search groups above hold across every trade we have looked at, which is why the method travels. Before you commit to anything we will show you what your own site ranks for today.
On position and clicks for the specific searches being targeted, monthly, in plain English. Targets are reviewed at eight weeks so a term that is not responding gets a change of approach early instead of being left to run for a year.
Start the conversation
Send us your website, your trade and the towns you cover. We'll come back with what you currently rank for, what one extra job a month would need to be worth, and whether this is worth doing at all.
Simon reviews every enquiry himself and replies within one working day. No finished brief required.
