SEO for electricians who are tired of paying per lead

Google Business Profile changes and on-page fixes can show inside a few weeks. Ranking movement on the competitive domestic terms more commonly takes three to six months. In our own client data the clearest position improvements landed between three and six months in, and continued from there. Anyone quoting results in weeks is either buying links or counting impressions.

They do different jobs. A lead platform gives you enquiries from day one and charges you for each of them, in competition with everyone else who bought the same lead. SEO costs the same every month whether it produces two enquiries or twenty, takes months to build, and the visibility belongs to you, not the platform. Most electricians we speak to want to reduce their dependence on paid leads without switching it off overnight, which is the sensible way round.

You can appear without one, but you will rank worse and convert worse. Google reads the website to work out what you do and where, and the profile and the site have to agree with each other. A searcher comparing three electricians will also click through to check you exist. Where the website is the problem, the build sits inside the monthly plan instead of arriving as a separate invoice.

Not from one page, and not honestly. Local results are decided partly by how close the searcher is to you, and that cannot be changed. The realistic approach is a proper page per town you genuinely work in, sequenced by which towns are worth the most, built a few at a time. Twenty thin pages with the town name swapped is a well-known way to get a site treated as low quality.

Local is £495 a month and covers one area and the searches around it. Growth is £995 a month where you want more services, more towns or more competitive terms. Where you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term rather than 12. Prices are the full amount payable; no VAT is added on top.

Not yet. The trade businesses we work with are appliance repair, joinery, modular cabins and landscaping, with C J Appliances being closest to your world, winning the same kind of local emergency searches. What we can do before you commit to anything is show you what your own site ranks for today and what the electricians beating you are doing differently. That is a more useful thing to look at than someone else's case study.

Yes, where you want that: categories, services, description, photos, posts and questions, plus keeping the details consistent with the website. For emergency searches the profile does more of the work than the site does, so working on only one of them wastes most of the effort.

On position and clicks for the specific searches being targeted, monthly, in plain English. Targets get reviewed at eight weeks so a term that is not responding gets a change of approach early. You will always know which searches are producing calls and which are not.