Emergency
“emergency electrician near me”, “24 hour electrician [town]”
Decided in minutes, almost entirely in the map pack. Whoever appears with a phone number and reviews gets the call. Position four is worth very little here.
SEO for electricians
SEO for electricians who are tired of paying per lead
Someone whose consumer unit has just tripped is not browsing. They search, they look at the three results with a map next to them, and they ring one. The whole job is being one of those three, for the work you actually want, in the towns you actually cover.
- Local plan
- £495/month
- Growth plan
- From £895/month
- Best for
- Domestic and commercial sparks
- Work included
- Site + Business Profile
Four different searches
One Services page cannot win four different jobs
Most electricians' websites have a page called Services listing rewires, EICRs, fuse boards, EV chargers, lighting and fault finding together. That page is asked to rank for all of them and usually ranks for none. The searches split four ways, and each way wants its own page with its own heading.
The compliance and commercial groups are where the quiet money is. Landlord EICRs come round every five years in England's private rented sector, and fixed wire testing on commercial premises is a bigger job with a fraction of the competition.
How the demand splitsElectricians
Compliance
“EICR [town]”, “landlord electrical certificate”, “fuse board upgrade cost”
Landlords and letting agents on a five-yearly cycle, plus homeowners selling. Repeat work, planned in advance, and almost never served by a single Services page.
Installation
“EV charger installation [town]”, “rewire cost”, “garden office electrics”
Higher value, longer consideration, and the searcher usually gets three quotes. These want a page each with a real price range on it.
Commercial
“commercial electrician [town]”, “fixed wire testing”, “EICR commercial premises”
Fewer searches, far larger jobs, and much weaker competition than the domestic terms. Usually the most under-served page on an electrician's site.
How it works
What the monthly work actually is
No persona quizzes, no dashboards nobody opens. The work is the pages, the profile and the technical basics, done in the order that moves enquiries first.
Find out what you already rank for
Before anything is built, we check Search Console and the live results for the towns you cover. Sometimes a page is already sitting at position 12 and needs a title fixed, which is a week's work, not a project.
Fix the Google Business Profile
Categories, services, service area, photos, posts and questions, kept consistent with the site. For emergency searches this outweighs everything on the website, and it is the fastest thing on this list to move.
Build a page per job type
EICRs, fuse board upgrades, rewires, EV chargers, commercial testing — a page each, with the heading matching what people type, a real price range, and the questions a nervous homeowner asks before they ring.
Then a page per town, in order of value
Genuinely different pages for the areas you actually work in, sequenced by what each is worth. A few at a time, properly, instead of twenty with the town name swapped.
Report on calls, not impressions
Position and clicks for the specific searches being targeted, monthly, in plain English. Targets are reviewed at eight weeks so anything not responding gets changed early.
£495 a month, and you own what it builds.
Local is £495 a month: one area, the searches around it, the Business Profile and the site work. Growth is £995 a month where you want more job types, more towns or the harder terms. If you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term instead of 12. Prices are the full amount payable; no VAT is added on top.
Compare that against what you currently spend on bought leads, not against zero. A lead platform charges per enquiry and rents you the position; this costs the same whether it produces two calls or twenty, takes months to build, and the pages and rankings stay yours. It is slower and cheaper per job, and it will not replace paid leads on day one. Full pricing.
SEO for Electricians questions
Questions people usually ask us
Want to know what you rank for right now?
Send us your website and the towns you cover. We'll come back with what you currently rank for, what the competition looks like, and whether this is worth doing — before anyone talks about a retainer.