SEO for builders
neometa provides SEO for UK builders from £495 a month, with no VAT added on top. The work is a page for each project type you want (extensions, loft conversions, renovations, new builds), a page for each town you cover, and project galleries that carry the evidence. Extension and loft terms typically take three to six months to move. Where you need a new website, the build is included in the £495 plan.
Nobody rings a builder on impulse. An extension starts as an idea, becomes a search for what it might cost, then months of drawings, planning and quotes. The builder who was useful during the reading is the one who gets asked to quote, and most builders are invisible for that entire stretch.
Worth doing when
If you are booked eighteen months out and turning work away, this is not where your money should go.
01 / 04
The enquiry is decided long before the quote
A builder's search demand is not one audience, it is one audience at four stages. The same homeowner searches what an extension costs in January, whether they need planning permission in March, and for builders in their town in June. By June they have already formed a view about who knows what they are doing.
This is the one trade where writing genuinely useful content pays for itself commercially. A page that honestly explains extension costs, or what Party Wall notices involve, gets read months before the enquiry and remembered when it arrives.
Cost research
The first search, months out, and the one almost every builder ignores as not-a-buyer. It is where the shortlist is quietly formed. Answer it honestly and you are on the list before anyone else is asked.
Feasibility
Nervous, detailed questions where the honest answer builds more trust than any sales page. Also where a national site currently outranks every builder in your county.
Hiring
Commercial intent, decided partly in the map pack and partly on finished-project photographs. If the earlier pages did their job, your name is already familiar by the time this search happens.
Project type
Lower volume, very high value, and almost no competition because most builders have one page called Services. A page per project type is the cheapest advantage available here.
02 / 04
What the monthly work actually is
Building work has the longest buying cycle of any trade on this site, which changes the order. The content that answers questions comes early, because it needs months to rank before the enquiry arrives.
Search Console and the live results for your towns and project types. Most builders rank for their own company name and nothing else, which is a useful thing to have confirmed before spending anything.
Categories, services, service area, and real photographs of completed projects. It is the fastest thing here to move, and it is what a homeowner checks first when your name comes up.
What an extension costs in your area, what changes the number, what the drawings and planning add. These take months to rank and they are read months before the enquiry, so they cannot be left until last.
Single-storey extensions, loft conversions, garage conversions, full renovations: a page each, with the heading matching what people type and real projects on it.
One page per project, with the town named, before and after, what the brief was and what it cost. It is the most persuasive content a builder owns and it usually only exists on somebody's phone.
03 / 04
£495 a month, against one extension.
Local is £495 a month: one area, the searches around it, the Business Profile and the site work. Growth is £995 a month where you want more job types, more towns or the harder terms. If you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term instead of 12. Prices are the full amount payable; no VAT is added on top.
One extension is worth more than several years of the Local plan, which makes the arithmetic here easier than in any other trade. It also means the thing being sold is patience. The cost pages need months to rank, the enquiry arrives months after that, and the first year is mostly building the asset. If you need work next month, this is the wrong tool and paid advertising is the right one. Full pricing.
04 / 04
A page for each project type you take on, a page for each town you work in, and project galleries carrying real photographs of finished work. For builders the galleries do unusually heavy lifting, because the decision is large, slow and made largely on evidence.
The mistake to avoid is writing for the search volume. “Builder near me” is searched far more often than “side return extension cost”, and the second one is worth a great deal more.
On Local the website is part of the £495 a month: a mobile-responsive WordPress site of around five pages, with hosting, SSL and maintenance included and no build fee. Growth builds up to ten pages for £995 a month, and a standalone website without the SEO plan starts at £2,500. Where we build the site the minimum term is 12 months, and the site is yours at month 12.
The site is built around the extension, loft and renovation searches this page describes, with project galleries carrying the evidence, so the website is ready for the searches from the day it launches.
£495 a month for one town and the searches around it, £995 a month for more project types, more towns or the harder terms, and £895 a month on a six-month minimum term where the website is already worth keeping. No VAT is added.
One extension covers a year of the plan several times over, which makes the arithmetic here easier than in most trades. The constraint is patience rather than cost.
Cost pages, first and by a distance. What a single storey rear extension actually costs, what moves the number, what is excluded, and how long it takes. Homeowners spend months on this question before they speak to anybody, and very few builders have written the page.
Then loft conversions, renovations and new builds, a page each, and a page per town after that. Planning permission and party wall questions belong underneath those pages, because they are read weeks before an enquiry and they are why a particular builder gets rung.
Three to six months for the project-type terms, and the enquiry itself arrives later again, because the homeowner who read the extension cost page in February is not necessarily ready to build until the autumn.
That lag is the whole reason to start before you need the work rather than when the diary empties.
Background reading
Other trades
SEO for Builders questions
Longer than for any other trade on this site, and that is worth knowing up front. The Business Profile can move in weeks. The cost and feasibility pages take three to six months to rank, and the homeowner who reads them may not enquire for another three. Realistically the first year builds the asset and the second year is when it pays.
They are not ready this week, and they are exactly the people who will be asking three builders to quote in six months. The shortlist forms during the reading, not during the searching for builders. Being the page that answered the awkward cost question honestly is worth more than being fourth in a list of local builders.
Ranges, with an explanation of what moves them: size, access, groundworks, finish, whether planning is involved. Homeowners are being quoted numbers that differ by tens of thousands and cannot tell why. Explaining it is the single most persuasive thing a building firm can publish, and almost nobody does it.
They do different jobs. A lead platform gives you enquiries now, charges per lead, and sells the same lead to your competitors. SEO costs the same every month regardless of volume, takes a long time on building work specifically, and the pages and rankings stay yours. For a firm chasing extensions instead of maintenance, the case for owning the visibility is stronger than for most trades.
Local is £495 a month and covers one area and the searches around it. Growth is £995 a month where you want more project types, more towns or more competitive terms. Where you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term rather than 12. Prices are the full amount payable; no VAT is added on top.
Not a general contractor yet. Cabanco is the closest (modular timber cabins, a construction business selling a considered purchase), with Makers Mark Joinery next to it on bespoke timber work. Before you commit to anything we will show you what your own site ranks for now, and who is answering the extension cost searches in your area.
It changes what gets built and in what order. Commercial searches are far lower volume and far higher value, with much weaker competition, so they often justify a page before some of the domestic ones despite looking unimpressive in a keyword tool. Volume is the wrong measure when one enquiry is worth six months of work.
On position and clicks for the specific searches being targeted, monthly, in plain English. On a buying cycle this long, the early months are judged on rankings and reading time, not enquiries, and we will say which is which instead of dressing up one as the other.
Start the conversation
Send us your website, the towns you cover and the projects you want more of. We'll come back with what you currently rank for, who owns the cost searches in your area, and whether this is worth starting.
Simon reviews every enquiry himself and replies within one working day. No finished brief required.
