Practice area
“conveyancing solicitor [town]”, “divorce solicitor near me”, “probate solicitor”
Commercial intent, decided locally, and the page has to be about that one area, not a paragraph inside a general services page.
SEO for solicitors
SEO for solicitors, one practice area at a time
A firm doing conveyancing, family, probate and employment has four different clients searching four different things, and usually one page for each that says roughly what any firm's page says. The instruction goes to whoever answered the question first.
- Local plan
- £495/month
- Growth plan
- From £895/month
- Best for
- High street and boutique firms
- Work included
- Site + Business Profile
Four different searches
You are already required to publish the page that ranks
The SRA transparency rules oblige firms to publish price and service information for specified areas of work — residential conveyancing, uncontested probate, employment tribunal claims and immigration among them. Most firms treat that as a compliance chore and bury it in a PDF. It is the single most commercially valuable page on a law firm's website, because “how much does conveyancing cost” is exactly what the client is searching.
A compliance obligation that happens to answer the highest-intent search in your sector is an unusual gift. Written as a real page instead of a filed document, it ranks, it converts, and it satisfies the regulator at the same time.
How the demand splitsSolicitors
Cost
“conveyancing fees”, “how much does probate cost”, “divorce cost uk”
The highest-intent searches in the sector, and the ones you are already obliged to answer for several areas of work. Published properly, this is the page that wins instructions.
Process
“how long does conveyancing take”, “what is probate”, “do I need a solicitor to sell a house”
Anxious, detailed questions asked weeks before anyone instructs. The firm that answers plainly is the firm remembered when the decision arrives.
Commercial
“commercial property solicitor [town]”, “employment solicitor for business”, “shareholder agreement”
Fewer searches, far larger instructions, and much weaker competition than the consumer terms. Usually the most under-built section of a firm's website.
How it works
What the monthly work actually is
Regulated marketing narrows what can be claimed, which is a constraint worth welcoming: it rules out most of the tactics that would have wasted your money anyway.
Find out what you already rank for
Search Console and the live results for your town and your practice areas. Most firms rank for the firm name and little else, and it is worth confirming that before committing to anything.
Fix the Google Business Profile
Categories, services, description, named solicitors and reviews, kept consistent with the site. For the local practice-area searches it does more of the work than the website does.
Turn the transparency pages into real pages
The pricing you are already required to publish, written as a page a client would actually read: what the fee covers, what the disbursements are, what changes the number. Compliance and commercial value in the same document.
Build a page per practice area
One page each, with the heading matching what people type, the process explained in plain English, and the named solicitor who does that work. Not a paragraph on a general services page.
Then the process questions underneath
How long conveyancing takes, what probate involves, what happens at each stage. Read weeks before the instruction, and the reason your firm is the one that gets rung.
£495 a month, against one instruction.
Local is £495 a month: one office, the searches around it, the Business Profile and the site work. Growth is £995 a month where you want more job types, more towns or the harder terms. If you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term instead of 12. Prices are the full amount payable; no VAT is added on top.
One conveyancing matter or one probate instruction typically covers several months of the plan on its own, which makes this an easier sum than in most sectors. Set against that, the constraint is time: movement on practice-area terms is a three-to-six-month conversation, and the transparency pages need to be live and indexed long before they earn anything. Nothing here produces instructions next week. Full pricing.
Other professions
SEO for Solicitors questions
Questions people usually ask us
Want to know what you rank for right now?
Send us your website and the practice areas you want more of. We'll come back with what you currently rank for, who owns those searches locally, and whether this is worth doing.