Practice area
“conveyancing solicitor [town]”, “divorce solicitor near me”, “probate solicitor”
Commercial intent, decided locally, and the page has to be about that one area, not a paragraph inside a general services page.
SEO for solicitors
SEO for solicitors, one practice area at a time
neometa provides SEO for solicitors across the UK from £495 a month, with no VAT added on top. The work is one page per practice area, the SRA transparency pricing rewritten as a page clients actually read, and local visibility in the towns your firm covers. Practice-area terms typically take three to six months to move. Where you need a new website, the build is included in the £495 plan.
A firm doing conveyancing, family, probate and employment has four different clients searching four different things, and usually one page for each that says roughly what any firm's page says. The instruction goes to whoever answered the question first.
Worth doing when
- Instructions come from referral and repeat, and both are flat
- You rank for the firm name and nothing a client would type
- Your practice-area pages could belong to any firm in the country
- You want conveyancing and probate, not more of everything
If your fee earners are already at capacity, this is not where your money should go and we will tell you so.
- Local plan
- £495/month
- Growth plan
- From £895/month
- Best for
- High street and boutique firms
- Work included
- Site + Business Profile
01 / 04
Four different searches
You are already required to publish the page that ranks
The SRA transparency rules oblige firms to publish price and service information for specified areas of work, among them residential conveyancing, uncontested probate, employment tribunal claims and immigration. Most firms treat that as a compliance chore and bury it in a PDF. It is the single most commercially valuable page on a law firm's website, because “how much does conveyancing cost” is exactly what the client is searching.
A compliance obligation that happens to answer the highest-intent search in your sector is an unusual gift. Written as a real page instead of a filed document, it ranks, it converts, and it satisfies the regulator at the same time.
How the demand splitsSolicitors
Cost
“conveyancing fees”, “how much does probate cost”, “divorce cost uk”
The highest-intent searches in the sector, and the ones you are already obliged to answer for several areas of work. Published properly, this is the page that wins instructions.
Process
“how long does conveyancing take”, “what is probate”, “do I need a solicitor to sell a house”
Anxious, detailed questions asked weeks before anyone instructs. The firm that answers plainly is the firm remembered when the decision arrives.
Commercial
“commercial property solicitor [town]”, “employment solicitor for business”, “shareholder agreement”
Fewer searches, far larger instructions, and much weaker competition than the consumer terms. Usually the most under-built section of a firm's website.
02 / 04
How it works
What the monthly work actually is
Regulated marketing narrows what can be claimed, which is a constraint worth welcoming: it rules out most of the tactics that would have wasted your money anyway.
Find out what you already rank for
Search Console and the live results for your town and your practice areas. Most firms rank for the firm name and little else, and it is worth confirming that before committing to anything.
Fix the Google Business Profile
Categories, services, description, named solicitors and reviews, kept consistent with the site. For the local practice-area searches it does more of the work than the website does.
Turn the transparency pages into real pages
The pricing you are already required to publish, written as a page a client would actually read: what the fee covers, what the disbursements are, what changes the number. Compliance and commercial value in the same document.
Build a page per practice area
One page each, with the heading matching what people type, the process explained in plain English, and the named solicitor who does that work. Not a paragraph on a general services page.
Then the process questions underneath
How long conveyancing takes, what probate involves, what happens at each stage. Read weeks before the instruction, and the reason your firm is the one that gets rung.
03 / 04
Price
Full pricing£495 a month, against one instruction.
Local is £495 a month: one office, the searches around it, the Business Profile and the site work. Growth is £995 a month where you want more job types, more towns or the harder terms. If you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term instead of 12. Prices are the full amount payable; no VAT is added on top.
One conveyancing matter or one probate instruction typically covers several months of the plan on its own, which makes this an easier sum than in most sectors. Set against that, the constraint is time: movement on practice-area terms is a three-to-six-month conversation, and the transparency pages need to be live and indexed long before they earn anything. Nothing here produces instructions next week. Full pricing.
04 / 04
The questions people actually ask
What does SEO for solicitors actually involve?
Four things, in this order. An audit of what the firm ranks for now, which for most firms is the firm name and very little else. The Google Business Profile, which does more of the work on local practice-area searches than the website does. A page for each practice area the firm wants instructions in. Then the process questions underneath those pages.
What it does not involve is a monthly report of activity. An SEO agency for solicitors that bills for blog posts and citation submissions is selling inputs. The output is position on the searches that bring instructions, and that is the only thing worth reporting.
How much does a law firm website cost?
On Local the website is part of the £495 a month: a mobile-responsive WordPress site of around five pages, with hosting, SSL and maintenance included and no build fee. Growth builds up to ten pages for £995 a month, and a standalone website without the SEO plan starts at £2,500. Where we build the site the minimum term is 12 months, and the site is yours at month 12.
The site is built around one practice area at a time, with the SRA price and service pages that clients actually read, so the website and the SEO are one piece of work from one supplier.
How much does an SEO agency for solicitors cost?
Ours is £495 a month for a single office and the searches around it, £995 a month where you want more practice areas, more towns or the harder terms, and £895 a month on a six-month minimum term if you already have a website worth keeping. Those are the full amounts payable. No VAT is added.
The sector makes the sum unusually easy. One conveyancing matter or one probate instruction typically covers several months of the plan outright, which is not true in most of the trades we work with.
How long before a law firm sees results?
Three to six months on practice-area terms, and longer on the competitive consumer ones. The transparency pricing pages need to be live and indexed well before they earn anything.
Anyone quoting a law firm a faster timescale than that is either buying links or describing a term nobody searches for. Neither is worth the money, and the first one carries a risk a regulated firm should not be taking.
Which practice areas are worth targeting first?
Usually the ones with the largest instruction value and the weakest local competition rather than the ones with the most searches. Commercial property, employment work for businesses and shareholder agreements are consistently the most under-built sections of a law firm's website, and they compete against far less than the consumer terms do.
On the consumer side, conveyancing, wills and probate, and family law each want a page of their own. A paragraph about family law inside a general services page does not rank for “divorce solicitor near me”, and it never has.
Can a small firm outrank the national brands?
On local and practice-area searches, routinely. The national comparison sites and the large firms win the broad, high-volume terms, and there is no point competing there. They are much weaker on “conveyancing solicitor [town]” and on the specific process questions, because those pages have to be written by somebody who does the work.
That is the whole strategy: concede the terms that need a marketing budget, and take the ones that need a solicitor who can explain what actually happens.
Do you need to publish prices to rank?
For the areas of work the SRA transparency rules cover, the firm is already obliged to publish price and service information. Residential conveyancing, uncontested probate, employment tribunal claims and immigration are among them.
Most firms file that as a PDF and forget it. Written as a page instead, it answers “how much does conveyancing cost”, which is the highest-intent search in the sector, and it satisfies the regulator at the same time. Outside those areas publishing a price is a commercial choice rather than a requirement, and it still tends to win against a page that says “contact us for a quote”.
Background reading
Want the detail before you talk to anyone?
Other professions
SEO for Solicitors questions
Questions people usually ask us
Yes, and the rules cut out most of what would have been a waste of money anyway. What they prohibit is misleading claims, guaranteed outcomes and unsolicited approaches to the public. None of that is what makes a law firm's page rank. Clear practice-area pages, honest pricing and plain explanations of process are both compliant and effective, which is a convenient overlap.
Only if it is a page and not a PDF, and written for a client instead of for an inspection. A linked PDF is close to invisible to Google and hard to read on a phone. The same information, published as a proper page explaining what the fee covers and what moves it, satisfies the same obligation and answers the highest-intent search in your sector.
Google Business Profile changes and on-page fixes can show inside a few weeks. Ranking movement on practice-area and cost terms more commonly takes three to six months. Law is more competitive than most local sectors, so the honest range sits at the longer end of that.
Only with your eyes open. Personal injury is among the most expensive and heavily contested areas in UK search, fought over by national firms and claims companies with budgets no high street practice will match. Conveyancing, probate, family and commercial work are far more winnable locally, and usually better business.
Local is £495 a month and covers one office and the searches around it. Growth is £995 a month where you want more practice areas, more offices or more competitive terms. Where you already have a website worth keeping there is no build to fund, so Growth is £895 a month on a six-month minimum term rather than 12. Prices are the full amount payable; no VAT is added on top.
Do Good Law is in the portfolio as a build. There is no law firm search case study to show you, and we are not going to imply one. Before you commit to anything we will show you what your own site ranks for today and which firms hold the practice-area searches in your area.
We draft, a fee earner reviews and signs off, and nothing goes live without that. On regulated subject matter that is the only responsible arrangement. We know how to make a page rank and you know what is legally correct, and neither of us should be doing the other's job. It costs you review time, which is worth budgeting for honestly.
On position and clicks for the specific searches being targeted, monthly, in plain English, and on which practice areas the enquiries are landing in where you will tell us. Targets are reviewed at eight weeks so anything not responding gets changed early.
Start the conversation
Want to know what your firm ranks for today?
Send us your website and the practice areas you want more of. We'll come back with what you currently rank for, who owns those searches locally, and whether this is worth doing.
Tell me about your business
Simon reviews every enquiry himself and replies within one working day. No finished brief required.